At the start of June, 300 North attended the annual IWFM Conference. This year’s focus was on the theme “Agents of Change”. We were delighted to attend to meet many of our colleagues in person again, and to see the keynotes and guest speakers who promoted the good in the profession and the way organisations in the sector can move to push FM forwards to meet our various goals and targets on sustainability, the future of work, and innovation, amongst other things.

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What is Company Branding?

Standing out to candidates is all about ensuring that your company is visible among many others when someone outside of the business or the FM sector is looking for a new role.

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The instability of the last year has caused many candidates to stay in their roles or move during the pandemic, causing an industry wide candidate shortage. As things reopen, FM companies are greatly increasing hiring leading to a candidate driven market, where the number of job openings vastly outnumber the available talent. This has meant organisations are having to market themselves in order to be considered by prospective talent. Candidates are looking for many things from their next employer, including a more democratic approach to procurement.

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The Invisible Group

International Pride month has just passed. It’s a time when people talk about and celebrate the LGBTQIA+ community. This June we talked to LGBTQIA+ people about their experiences and did some research into the challenges LGBTQIA+ people face in the workplace, and how FM organisations are creating more safe and diverse spaces for them to thrive at work.

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Having robust and publicised policies on Equity, Diversity, and Inclusion (ED&I) will attract new and younger talent to FM companies. Many young people want to work for a company with a great sense of corporate social responsibility (CSR) and good track record on employing people from all backgrounds. FM companies seem to be recognising this, as according to new research from Sodexo, “[o]rganisations that have inadequate policies on the environment and diversity and inclusion [are] at greatest risk”, of losing business. In fact, “92 percent of those polled said they now vet suppliers on their social values and impact, and 75 percent warn they would be put off by a prospective supplier that did not publish information about their social values”.

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