What can FM companies do to Improve Employer Brand?

What actually improves your employer brand? It’s not just about salaries anymore!

Is Your Job Description Turning Great FM Candidates Away?

Job descriptions are one of the most underrated tools in facilities management recruitment. But in today’s market, where skilled candidates are in high demand, a poorly written or outdated job spec could be doing more harm than good. At 300 North, we work closely with FM leaders and hiring teams every day, and we’ve seen how small changes to a job description can significantly enhance candidate engagement, diversity, and retention.

So today, we’re digging into what makes a job description appealing (or off-putting), why this matters more than ever in FM, and how you can use data-driven decisions to make your vacancies stand out.